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Racing Simulators at an LMS event
Head to head racing

Racing Simulators

Racing Simulators with 450+ cars and a leaderboard that pulls a crowd and keeps it there.

The short version

Our Racing Simulators are built on stainless steel chassis with sports steering wheels and pedals, proper racing seats, paddle shift, automatic or manual gearboxes and HD screens. Over 450 cars are available, from rally machines to Aston Martins, Audi R8s and everyday road cars.

Tracks cover sports car circuits, rally forest stages, the Monte Carlo and London street circuits and the Top Gear test track, ideal for leaderboard competitions. Link several simulators together for head-to-head circuit racing, rallying or drifting.

Every simulator is fully brandable in your livery, which is why they end up on exhibition stands and showroom launches. Renault took ours to Formula E in London, Paris, Berlin and Hong Kong, and Hankook Tyres used them in Birmingham. We also have two simulators that we built especially for a Lewis Hamilton event at Madame Tussauds in London. Flight-friendly versions are available for international events.

How it works

Run by our team, start to finish

  1. 01

    Choose the format

    Open drop-in laps for footfall, or a structured leaderboard competition with prizes at the end of the day.

  2. 02

    We brand them

    Livery, logos and graphics applied to the chassis and screens so the sims look like part of your stand.

  3. 03

    Link and race

    Two or more simulators networked for head-to-head racing, rallying, circuit sessions or drifting.

  4. 04

    Hosted throughout

    Our team runs the sims, briefs drivers, manages the queue and keeps the leaderboard live all day.

Also available

More ways to use our simulators

The LMS Eco driving simulator on an exhibition stand with an Eco Driving Champion banner

Eco simulators

Our Eco simulators turn driving into a fuel economy challenge rather than a lap time one. Guests drive a set route and are scored on smooth, efficient driving, so the winner is the driver who uses the least fuel. They work well on exhibition stands, at open days and for energy, fleet and sustainability campaigns, and we can brand them and run a daily leaderboard with prizes.

Two guests driving LMS simulators side by side at an outdoor event

Driver awareness simulators

Our driver awareness simulators are set up for training rather than racing. Drivers face hazard perception, poor weather, distraction and reaction exercises in a safe seat, with results they can talk through afterwards. They suit fleet driver training, safety days, road safety campaigns and staff wellbeing events, and our team hosts every session.

Perfect for

Events where you need people talking afterwards

  • Exhibition stands
  • Trade shows
  • Car showroom launches
  • Team building and corporate days
  • Weddings and private parties
  • International events, using our flight-friendly builds
LMS Racing Simulator at an event, photo 1
LMS Racing Simulator at an event, photo 2
LMS Racing Simulator at an event, photo 3
LMS Racing Simulator at an event, photo 4
LMS Racing Simulator at an event, photo 5
LMS Racing Simulator at an event, photo 6
LMS Racing Simulator at an event, photo 7
LMS Racing Simulator at an event, photo 8

FAQs

Questions we get asked

Yes, they are designed to be branded. We apply your logos and livery so the simulators read as part of your stand or showroom rather than hired-in kit.

Book Racing Simulators

Tell us the date, the venue and roughly how many guests. We will come back with a straight answer and a fixed price.

Brands we have worked with

What our clients say